Chinese automaker FAW Group and Oman-based Suhail Bahwan Automobiles and Trading LLC FZE have signed a historic agreement to establish a regional parts warehouse in Oman for Middle East and North Africa (MENA) region. Suhail Bahwan Automobiles and Trading LLC FZE is part of Bahwan International Group, which is a reputed distributor of many international automotive brands in Oman. This collaboration marks a significant milestone for both companies and will facilitate the ease of parts supply to these countries.
Sheikh Abdullah Bahwan and Mr. Alan Jin signed and exchanged the agreement at a ceremony held at FAW-BESTUNE showroom in Al Wattayah, Muscat, Sultanate of Oman.
According to a spokesperson for Bahwan International Group: “This signing ceremony is historic and highlights the growing importance of Oman as a regional hub for global brands. We are pleased to have been chosen as partner to open a warehouse for FAW Group, and we look forward to supporting their supply network in the Middle East and North Africa region.” He added very soon all the BESTUNE Brand spare parts will be available in Sohar Freezone, This is first time ever a manufacturer stocking MENA region spare parts in Sohar FZE, which also gives peace of mind to all Bestune vehicle owners in Oman.
A spokesperson for FAW Group said: “We are excited to establish a regional parts warehouse in Oman, a vital regional hub for many industries. This agreement underscores FAW Group’s commitment to expanding our global footprint and enhancing our customer experience. Through our partnership with Bahwan International Group, we will be able to provide our customers in the MENA region with faster access to our high-quality vehicle parts.”
FAW Group will utilize Suhail Bahwan Automobiles Trading LLC Sohar Free Zone Warehouse facility for storage and supply of FAW-BESTUNE vehicle parts in the region. Bahwan group has good experience in the MENA region for operations of aftersales (Service and Spare Parts). FAW Group regional parts operation partnership in Oman will therefore go a long way in setting up timely parts availability and enhance customer satisfaction for buyers of BESTUNE brand in Oman and across MENA region.
FAW Group is China’s oldest and largest automotive company, established in 1953. The company employs over 131,000 people globally, and its products are sold in over 70 countries. FAW Group is a diversified automaker, including passenger cars, commercial trucks, and buses, with a cumulative global sales exceeding 40 million vehicles.
Bestune, a popular global automotive brand, is owned by FAW Group and positioned as a mid-to-high-end brand in the mainstream automobile market. Bestune brand is present in 30 countries, including Latin America, Middle East, Europe, Asia, and Africa. With a factory covering an area of 270,000 square meters and a production capacity of 200,000 vehicles per year, Bestune has won several prestigious automobile awards, demonstrating its strong comprehensive strength in performance, research, and development.
The partnership between FAW Group and Bahwan International Group marks a significant development in the automotive industry in Oman and the Middle East and North Africa region. With the establishment of a regional parts warehouse in Oman, FAW Group will be able to provide faster and more efficient access to its high-quality vehicle parts, enhancing its customers’ experience and facilitating its expansion into new international markets.
