Retail conglomerate, Sharaf Retail significantly expands its presence in the lifestyle market across the Middle East with two new openings of its flagship brand – Forever 21, the popular fashion brand, in Muscat Oman.

The new stores are located in Mall of Oman and Oman Avenues Mall, both of which are popular shopping destinations in the city.

The new stores are spread across a combined area of 20842.12 sq. ft. of shopping space that mirrors the group’s expansion strategy across the region.

The new stores will offer a wide range of trendy and affordable fashion for men and women, including clothing, shoes and accessories. Customers can expect to find the latest styles and fashion trends, as well as classic pieces that are perfect for any occasion.

“We are thrilled to be opening two new stores in Muscat,” said Yasser Sharaf, Vice President Retail, Hospitality, Industry and financial services, Sharaf Group, “Muscat is a vibrant and dynamic city, and we believe our unique blend of fashion and affordability will be a hit with local shoppers.”

The opening of the two new stores of Forever 21 in Muscat is part of Sharaf Retail’s continued expansion in the Middle East. The company already has a strong presence in the region, with stores in Bahrain, Kuwait, Qatar, Saudi Arabia, and the United Arab Emirates.

Forever 21 is known for its fast-fashion model, which allows the company to quickly respond to changing fashion trends and offer customers the latest styles at affordable prices. The company also places a strong emphasis on sustainability and has taken steps to reduce its environmental impact, including using more sustainable materials in its products and implementing energy-efficient practices in its stores.

The new stores in Muscat are now open, and customers are invited to visit and shop the latest fashion trends at affordable prices.

For more information about Forever 21 and its new stores in Muscat, please visit  www.forever21.com.om.